In software, your product gets judged in seconds, your website in one.
Taste can be yøur unfair advantage.
It’s the difference between shipping a product and shipping a point of view.
Taste favors clarity over clutter, usefulness over ornament, honesty over hype.
Teams confuse taste with aesthetics. Hire a design agency, pick a nice font, update their landing page, call it done.
It runs deeper than aesthetics—in the animation, the pacing of a flow, the empty state that guides, the error that teaches, and the feature you kill because it’s merely good, not essential.
Taste moves activation, compresses sales cycles, and earns pricing power. Over time, coherence is a signal buyers trust: sharp demos, steadier retention, compounding word of mouth.
It’s built release after release.
Taste makes the right choice obvious—and the wrong one intolerable.
Internally, your bar attracts talented people who care about doing great work with a clear purpose.
Taste is the lift customer feel before they can explain.
Taste can be yøur unfair advantage.
My name is Micka Touillaud, I’ve built, led, and managed product design for the past 10 years across visionary startups and established scale-ups between Paris and San Francisco.
I won awards, wrote articles, signed patents, invested in startups. It is my passion. I’m now turning this practice into my own studiø with a few clients per quarter.
An AI-native, taste-led, business-driven product design studiø. We do 2 things:
Helping you see the unseen. Get quality insights of what work and doesn’t. You'll have a resolution plan within a few days.
Build with clarity and taste. Get product design expertise. From vision definition to polished execution. Per quarter.