AI Report Builder
The AI feature that became a business differentiator
Problem
Feedly had the product, the pipeline, and the interest. But without a workflow capability, some customers walked away before closing.
Context
Enterprise customers needed a way to communicate their collected intelligence. Without reporting, analysts were left stitching together PDFs by hand, and Feedly struggled to close deals at the finish line.
Solution
A 0 → 1 feature deeply rooted into Cyber Threat Intelligence analyst's workflow with AI super-powers.
Result
Report Builder transformed a recurring sales objection into one of Feedly strongest sales levers. Feature became a main business differentiator, help support pricing increase from 40k to 68k a year.
Role
Lead designer from research to launch. I co-led user research, aligned stakeholders, and prototyped the solution, then iterated on it through a 4-month beta program with enterprise customers.
Case study
