AI Report Builder
The AI feature that became a business differentiator
Case Study
Problem
Feedly Threat Intelligence had the product, the pipeline, and the interest. But without a workflow capability, some qualified leads walked away before closing.
Context
Analysts needed a way to communicate their collected intelligence. Without reporting, analysts were left stitching together reports by hand, and Feedly struggled to close deals at the finish line.
Solution
A 0 → 1 feature deeply rooted into Cyber Threat Intelligence analyst's workflow with AI super-powers.
Result
Report Builder transformed a recurring sales objection into one of Feedly strongest sales levers. Feature became a main business differentiator, help support pricing increase from 40k to 68k a year.
Role
Lead designer from research to launch. I co-led user research, aligned stakeholders, pitch the vision to customers, prototyped the solution, and then iterated on it through a 4-month beta program with design partners.
